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Tuesday, July 2, 2019

HOW TO SELL AN AFRICAN MOVIE TO HOLLYWOOD


Editor’s note: This letter was discovered to have been written before the release of Black Panther.

            Dear White People Hollywood,

             We write to you in light of recent events concerning our portrayals in your movies. Truth is if you’re reading this it’s because you refused to take heed of our suggestions from brothers like Binyavanga Wainaina. Also if this letter comes off as cliché, well… guess whose fault it is?!
 Hollywood is arguably the most watched movie industry in the world and as such we feel the need to correct you on certain things, least the world takes your movies for gospel. I mean I certainly don’t expect to build a real life Iron Man suit anytime soon to fly away, but the thought has crossed my mind since I discovered 3D printers.
             
We know in the past you’ve faced certain accusations, some made popular with hashtags like #OscarsSoWhite and controversies like giving Oscars to the right people, but for the wrong movies (Denzel, Leo, etc). We’re not here to delve on the past or gather more ammunition against you for we know the Oscars have tried to diversify over the years and that is good. We also don’t really have a problem with White actors getting nominated based on their great performances, even if it results in an ugly hashtag like #OscarsSoWhite… just don’t let our other Black coalition brothers know we said that.

It is also why we write this letter, to make sure you don’t falter in your diversification and mind control expansion of the world. We the concerned citizens of Africa write to you in concern of how we would like to be portrayed from henceforth. For starters, stop distinguishing us Africans between those in North Africa and those in Sub-Saharan Africans. Africa is Africa. You portray one group as desert Islamists and the other as starving hungry children. We are all starving Islamist children in the desert with laptops and the energy to respond to you, so stop separating us.

Second, while we would like to be treated as one, we are not. Realize that all Africans DO NOT have that one accent you’ve been parading around for the past twenty years in your movies and TV shows. As a matter of fact there is a bounty on finding that one African who first spoke like that and gave you the impression that we all speak the same and ending his life, so when next you speak to an African who doesn’t sound like that, you will at least have an alternative accent to use for the next twenty years.
             
Third, we would also like to discuss the potential of making a Hollywood movie about Africa that is mutually beneficial to us both. First we would like Brad Pitt to produce said movie, he and his Plan B company have funded 12 Years a Slave (the movie, not the years we spent listening to you recycle that accent) as well as Selma, which caused a debate about whether the White guy, Lyndon B. Johnson was portrayed unfairly (welcome to our world). We want Brad Pitt, because it seems Brad Pitt likes Black people. More importantly Brad Pitt funds movies about Black people!
            
We’ve also decided that the star of the movie will be White and from South Africa, that rainbow nation that gave us Mandela. We’re not casting a White hero because we think it’ll help sell our movie, but because we don’t need the hashtag #AfricanMoviesSoBlack and because aside certain countries like South Africa, it’s hard for White actors in Africa to get roles where they’re not the devil. So you see, we do care about diversity and not stereotyping!
             
We also have a storyline we’d like you to follow. Also take note we will not allow product placement for Western products that put more money in the hands of the West than the Motherland, so cozy up to some African companies, no matter how inferior you think some of their products are. We buy African… even if they are imported African fabrics from the Netherlands!
             
Our hero, who we shall name Cecil Madiba Rhodes, shall be an old man, say in his sixties who decides in his old age to wander the Motherland (I know some of you are saying shouldn’t his motherland be Europe, that’s beside the point). And you best cast an African for this! If you hire any Non-African in this role, I assure you we will burn down Hollywood starting with that sign! We don’t need anyone trying to sound like us… just hire us for a change!
            
The plot will revolve around him having multiple adventures as he journeys round the continent. Now before you question how you’re going to fit that into two hours, may we remind you of the numerous biopics where you squeeze a person’s life into the same amount of time? Good! If you don’t think it’ll work, there’s always Netflix and no chill!

So, let’s look at the rest of this movie, eh?! Somewhere along his adventure across the African continent, John Rhodes shall get captured by Niger Delta militants (or perhaps, Boko Haram) upon entering West Africa. The director would need to make sure that the actors playing the militants are dark skinned going by Hollywood standards, because they’re no light-skinned Africans. The militants shall speak very bad English, although that can be blamed on the Nigerian educational system. The militants shall hate Rhodes for his white skin and he in turn shall recognize the atrocities of his ancestors and what a burden it is to be White. Or maybe the militants just want money and like Chris Rock said, “If it’s all White, it’s all right!”
            
Who cares how Rhodes gets rescued, certainly not by the Nigerian government. We know you are not going to let the Nigerian government look like heroes in a Hollywood movie, what kind of marketing is that? Rhodes will most likely be rescued by a special American Black op team situated in the country, not unlike Bruce Willis and his soldiers from Tears of the Sun. Or maybe the militants shall probably get tired and realize his “white value” is not as high as that of White men from America or Europe or maybe his ransom shall get paid. Whichever one looks more adventurous or convenient.
             
Rhodes shall journey to East Africa, Kenya specifically. No need to tell you why. He shall visit the Serengeti, enjoy the wild life and in Nairobi, the capital, he shall see posters of Obama and Black hope. So called hope! He shall go to the Congo and see almost extinct gorillas and since this is supposed to be a positive movie (excluding the kidnapping, because Nigerians have to be the bad guys), there shall be no encounters with child soldiers, female mutilation or sex-crazed rebel soldiers.
             
He shall head up to Egypt, that’s if he doesn’t get captured by Somali pirates on his way, where he shall see the pyramids and have some sort of enlightened revelation that only non-Africans have in movies, when they visit exotic foreign lands. Black people never have enlightened revelations in Hollywood, except when the White man saves them, (are we still doing that stereotype in Hollywood?). Have you noticed that most North African countries are free of the darkly misconstrued images of Africa? Of course some of them get portrayed as terrorists as I mentioned earlier, but that’s another story for another day.
            
Rhodes shall finally return to South Africa, to the scenic city of Cape Town. He sure isn’t going back to Soweto. And the movie ends here. That’s how you sell an African movie to Hollywood. The truth is even I’d watch it. Just remember, we don’t want an American or Englishman (even though we love Benedict Cumberbatch) in the role and just remember to have a variety of African accents, eh?!

Yours truly,
 
Concerned African Cinema-Goers and Bootleggers Association.